At the Forbes Automotive Family, we know that driving is much more than a commute! It’s an opportunity for new adventures and experiences, the means of connecting family and friends, and most importantly, it’s what has shaped the face of Canadian transportation.

Since 1948, we’ve been the fairest in sales and finest in service, helping the drivers of Waterloo and the surrounding communities create better driving moments every day.

A Vehicle for Every Adventure

At Forbes, we know there is no “one size fits all” solution when it comes to picking the perfect vehicle. We have a variety of options for whatever you may be looking for. From a sporty sedan or coupe to take on the twists and turns, to a family-friendly SUV to help you go farther and explore more than you thought possible. Or from a rough and rugged pickup truck to take on the toughest turns on any terrain to a statement-making motorcycle that redefines everything you thought you knew about the open road. Whatever inspires you, you’ll find it at Forbes.

One of our expert team members at any of our convenient locations will be able to match you with a new or used model that’s has everything you’re looking for! As a gift to you, your first oil change will be covered when you choose one of our exceptional pre-owned vehicles.

Financing that Fits

We have financing programs to meet your needs. Come in and speak with one of our experts today. All of our locations offer a credit expert on site to answer your questions, run the numbers, and present the financing options that will best suit your unique situation.

credit rebuilding program

A Modern Shopping Experience

You are always one click away from our showroom selections, financing options, booking your next service appointment or even finding parts. You can browse the entire Forbes Automotive Family inventory 24 hours a day from the convenience of your home or on the go from your mobile devise.

Dedicated to Customer Satisfaction

We pride ourselves on having high-quality vehicles in our inventory and showroom so that we can prioritize your customer experience above all else. Our customers have always been important and we hope that you feel like a part of our family from the moment you walk through our doors looking for your next perfect vehicle. Stop by today, and become a member of the Forbes automotive family.

Learn more about the Forbes Automotive Family

our history